Printing Photography

A common misconception people make is that most companies that offer digital printing and other various printing services are the same. There are three big factors you need to consider when choosing the right company in order to get the best bang for your printing buck.

First of all, you want to make sure that the company is capable of handling both small and large volumes of work and this is a question that needs to be asked upfront. The worst thing that can happen is if you have a marketing deadline and then find out the supplier is not able to have the printouts ready in time. Secondly, make sure you only deal with an experienced printing company.

A company that has only just recently started operating is bound to make mistakes and may even give you an unrealistic price or produce lackluster results.

Only deal with an established company that you can count on! Finally, a common mistake made by people is they usually deal with a company based on the prices they offer in the hope of securing a bargain. Do not choose a company solely because of the attractive prices being offered because at the end of the day you need quality finished output and not just any inferior products. Remember the old adage you get what you pay for.

In conclusion you need to look for a company that is capable of meeting large volumes of work, offers its services at the right price and has the experience to back it up.

For all your printing services including digital printing, business cards , brochures, posters and much more visit www.admc.com.au , one of Australias leading digital printing companies.

For years now, film and digital camera manufacturers have been forcing red-eye reduction mode on their customers. Its a series of bright, strobing flashes that’s not only annoying to the people you’re photographing, but doesn’t even work very well.

What causes red eye? In a dimly lit environment, the subject’s pupil dilates, revealing more of the retina. The back of the retina has blood vessels over it, hence the red colour that is caused when the light bounces of the back of the eye.

On cameras where the flash is close to the camera lens (as it almost always is), the light from the flash shines through the dilated pupil, bounces off the retina, and reflects as a red circle directly back into the lens. (the same thing happens to animals, too, except that the colour is sometimes green or orange instead of red.)

The fix is to move the flash away from the camera lens or use bounce flash. That way, the reflection from the retina doesn’t bounce directly back at the camera. But on a camera that fits in your pocket, its not practical to achieve much separation of flash and lens.

Since camera manufacturers couldn’t move the flash away, they went to Plan B: firing the flash just before the shutter snaps, in theory contracting the subjects’ pupils, thereby revealing less retina.

Unfortunately, it doesn’t work very well, and you may wind up with red eye anyway. The other problem is that some people see the pre-flash as the picture being taken and then move while the shutter is open. Not a good result.

Basically you have three ways out of red eye. You can turn up the lights to help contract the subjects pupils. You could also use a camera that accepts an external, detachable flash. And if none of that works, remember that you can edit out red eye on your computer, using for example, the red eye reduction tools offered in many photo editing programs.

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